Genetic Edge Continues to Lead the Charge in Online Marketing

Posted by on Mar 13, 2014 in New Website

Year-end planning meetings led to an idea to overhaul the Genetic Edge website. It was time… technology advances so quickly and Encore felt there was a huge opportunity to not only redesign and clean up a website that simply outgrew itself, but also to increase the internal efficiencies of Genetic Edge. After learning all the ways Ben and Andrew attempted to keep up with semen orders, we knew there had to be a better solution. Although a first in the industry for a boar stud to move to an online store for semen purchases, we were willing to take the leap. Their new site is one-of-a-kind and will set the stage for the future of buying and selling semen. This completely custom and responsive site allows customers to purchase orders online via a pre-ordering system that then charges their card on file once the semen is shipped. Further, this allows the Genetic Edge staff access to inventory and booking information anytime, anywhere.

A few other new features of the site include a breeder locator used to showcase those who utilize Genetic Edge as a consistent semen source, an online breeding certificate request form and farrowing date calculator.

We have always appreciated the creative and strategic freedom the Moyer Family has allowed Encore Visions. We look forward to response from their customers on the new site as well as working with their team to better their in-house records and methods for doing business.

A sincere thank you to Ben and Andrew for continuing to put faith in our team to make things like this happen! Visit to view the new website!