Anderson Bean is a leader in the industry and maintains a genuine and unique approach when it comes to marketing. When they target specific markets, they want their audience to know they understand their lifestyle and specific needs. AB commissioned Encore Visions to develop an ad campaign, that while cohesive with previous pieces, spoke directly to the youth livestock market. Through emotional product photography, Encore Visions was able to capture the #stockshowlife that would touch and relate to so many at a personal level. Additionally, as a youth market interested in agriculture, it was important to educate and engage the audience in how agriculture relates to the manufacturing process that AB utilizes.  We were honored to be able to create these pieces, but moreso honored to know a company that truly believes and invests in the next generation of agriculturalists.

Creative Services

  • Campaign Strategy
  • Print Advertisements
  • Product Photography
  • Brand Collaboration