Southern Jewlz has set itself apart in the boutique world. When we began working with Randa and the SJ Team, we wanted to create a bold brand for young professional women. These are women who have embodied everything classy and fun while embracing their southern qualities. The website is sleek, clean and easy to navigate, allowing the apparel and accessories to make a statement all their own. In a location, where tourist traffic is high and residents turnover regularly, a strong web presence is a must in order to keep repeat customers aware of all the latest and greatest at SJ. Randa says “the original proofs were beyond anything I could have ever explained to them. They really took and made the image of my company multiple times more fabulous than it already was.” The boutique business is a competitive world and Encore Visions recognizes the importance of cultivating your brand and character to capture the market.